Writing / Presentation
The Marketing and Advertising Secrets of Health and Wellness Companies
Mon. 2nd. Period Charles Hirst
Keywords:
Business English, Discussion, Presentation, Project, Speaking, Web Activities

This is an active class. Your writing and presentation skills will improve while you learn about the marketing and advertising of many well known health and wellness companies and organizations in fields such as: medical tourism, senior care, cosmetic surgery clinics, and printing healthcare items using 3D printing. You will also do real world marketing projects to distribute clean water filters through Waves for Water . 

Below is a short video about Project Daniel in Africa.

https://www.youtube.com/watch?v=SDYFMgrjeLg

 

Below is a short video about Waves for Water

https://www.youtube.com/watch?v=1zRmofkyVis&nohtml5=False

 

We will use the following technology to help us with our writing and presentations: 3D printers, mobile phones, digital cameras, and the Internet.


After completing this course, you will have improved your writing and presentation skills. You will know about the marketing and advertising used by many well known health and wellness companies and organizations. You will also have communicated with many people outside of Keio and learned how to use 3D printers.


Attendance: 10%
Small Presentations: 30%
Midterm Project: 30%
Final Project: 30%


1

Introduction 

Charles' introduction

Your introduction

Class introduction

2

Wellness Products and Services (wallet project)

Discussion about the overall health and wellness market 

Learn writing/presentation skills.

Setup technology for our class.

3

Project Daniel - 3D Printed Hand

What is Project Daniel? Using 3D printing to print human hands

Short video about Project Daniel: https://www.youtube.com/watch?v=SDYFMgrjeLg

Learn presentation skills

Presentation

4

Learn How To Print Using 3D Printers

Learn presentation/writing skills

Presentation

5

Medical Tourism around the world

What is medical tourism?

Presentation 

Explain midterm project

6

Medical Tourism Around the World

Learn presentation/writing skills

7

Senior Healthcare - 1

Learn how senior healthcare companies sell their products

Learn presentation/writing skills

Presentation

8

Midterm Project Presentation - 3D Printing For Senior Healthcare

9

Waves for Water - Creating Safe Water Throughout the World - 1

Learn presentation/writing skills

Presentation

10

Cosmetic Surgery Clinic

Learn how famous cosmetic surgeons attract and keep patients

Learn presentation/writing skills

Presentation

Explain final project

11

Senior Healthcare - 2

Learn how senior healthcare companies sell their services

Learn presentation/writing skills

Presentation

12

Waves for Water - Creating Safe Water Throughout the World - 2

Learn how to use the Waves for Water filters to create safe water

Learn presentation/writing skills

Presentation

13

Waves for Water - Creating Safe Water Throughout the World - 3

Learn how to distribute Waves for Water filters around the world

Presentation

14

Final Project Presentation

15

Final Discussion  


I'm very involved outside of class with marketing and advertising. If you have any questions, I'm always happy to help! I look forward to seeing you in class.