Presentation
How to Successfully Bring a Product or Service to Market Using Online Marketing (Online)
Mon. 1st. Period Charles Hirst
Keywords:
Business English, Discussion, Presentation, Project, Speaking, Web Activities, Writing, Marketing

***完全オンライン/Fully Online***

This class is an active class. You will learn all the skills to bring a product or service to market using online marketing. The focus of the class will be doing actual real world marketing work of value. We will explore online marketing using YouTube, Google, and Facebook. Your writing and presentation skills will improve.

You will learn about the 4 P's of marketing.

You will share ideas and experiences with your classmates. We will use the following technology to help us with our writing and presentations: video and social networks.

***Please understand this class has a large amount of groupwork and you must come to class prepared. If you do not like groupwork and you do not have the time to prepare before class, this class is NOT a good match for you***


After completing this course, you will know the basics of real world online marketing. You will have improved your writing and presentation skills. You will know about many different skills needed to bring a product or service to market. You will also have shared ideas with your classmates using a variety of digital tools including video and social networks.


Attendance: 10%
Small Presentations/Writings: 30%
Midterm Project: 30%
Final Project: 30%


1

Class Introduction

  • Charles' introduction
  • Your introduction 
  • Introduction to the class
  • Learn writing/presentation skills

2

Set Up The Technology We Will Use In Class

Learn about market research

Learn presentation skills

3

Kickstarter - Crowdfunding

http://www.kickstarter.com

Learn how to obtain the necessary capital you need for your product or service

4

YouTube - Video Advertising - 1rst Class

Learn how to use Social Blade for YouTube market research

Presentation

5

YouTube - Video Advertising - 2nd Class

Learn how to use YouTube video advertising

Presentation

6

YouTube - Video Advertising - 3rd Class

Learn how to use YouTube video advertising

Presentation

Explain the midterm project

7

Preparation For The Midterm Project

Review the key presentation skills

 

8

Midterm Project - Project presentation

9

Google Ads - 1rst Class

Learn how to use Google Ads

Learn how to write effective Google Ads

10

Google Ads - 2nd Class

Learn how to use Google Ads

Learn how to write effective Google Ads

Presentation

11

Facebook Ads - 1rst Class

Learn how to use Facebook Ads

Learn how to write effective Facebook Ads

 

12

Facebook Ads - 2nd Class

Learn how to use Facebook Ads

Learn how to write effective Facebook Ads

Presentation

13

Preparation For The Final Project

Review the key presentation skills

14

Final Project - Project presentation

 

15

Final Discussion 


If you have any questions about how you are evaluated, please ask me immediately. I will be happy to explain to you in more detail what you can do to achieve a higher score.

I'm very involved outside of the classroom with marketing and intellectual property. If you have any questions, I'm always happy to help! I look forward to seeing you in class.