The Marketing and Advertising Strategies of International Health and Wellness Companies (Online)

Presentation

Keywords:
Business English, Discussion, Presentation, Project, Speaking, Web Activities, Marketing

***完全オンライン/Fully Online***

This is an active class. You will learn about the marketing and advertising strategies of many well known international health and wellness companies and organizations in fields such as: 3D printing human hands, medical tourism, senior care, cosmetic surgery clinics, and NPO/NGOs. You will also do a real world marketing project to distribute clean water filters for Waves for Water. While you learn about marketing, you will also improve your writing and presentation skills.

Below is a short video about Waves for Water

https://www.youtube.com/watch?v=1zRmofkyVis&nohtml5=False

Below is a short video about Project Daniel - 3D printing human hands

https://www.youtube.com/watch?v=SDYFMgrjeLg

We will use the following technology to help us with our class: mobile phones, digital cameras, and the Internet.

***Please understand this class has a large amount of groupwork and you must come to class prepared. If you do not like groupwork and you do not have the time to prepare before class, this class is NOT a good match for you***

After completing this course, you will know about the marketing and advertising used by many well known international health and wellness companies and NPO/NGOs. You will understand and be able to use the 4P's of marketing. You will also have communicated with classmates in small teams. You will have improved your writing and presentation skills.

Attendance: 10%
Small Presentations/Writings: 30%
Midterm Project: 30%
Final Project: 30%

1	Introduction Charles' introduction Your introduction Class introduction
2	Project Daniel - 3D Printed Hand - 1 Learn writing/presentation skills. Setup technology for our class.
3	Project Daniel - 3D Printed Hand - 2 What is Project Daniel? How was it marketed? Using 3D printing to print human hands Short video about Project Daniel: https://www.youtube.com/watch?v=SDYFMgrjeLg Learn presentation skills Presentation
4	Learn How To Print Using 3D Printers Marketing a healthcare item Learn presentation/writing skills Presentation
5	Medical Tourism around the world What is medical tourism? How to conduct a market analysis Presentation Explain midterm project
6	Senior Healthcare - 1 Learn how senior healthcare companies do market research and create their products Learn presentation/writing skills Presentation
7	Senior Healthcare - 2 Learn how senior healthcare companies price and sell their services Learn presentation/writing skills Presentation
8	Midterm Project Presentation - Senior Healthcare
9	History of How Medicine Has Been Sold - Patent Medicine and Quackery Learn presentation/writing skills Presentation
10	Cosmetic Surgery Clinic Learn how famous cosmetic surgeons promote Learn presentation/writing skills Presentation Explain final project
11	Waves for Water - Creating Safe Water Throughout the World - 1 What is Waves for Water? What is the market they target? Learn presentation/writing skills Presentation
12	Waves for Water - Creating Safe Water Throughout the World - 2 Learn how to use the Waves for Water filters to create safe water Learn presentation/writing skills Presentation
13	Kickstarter - crowdfunding in the health business Learn how to gain the necessary startup capital for your health business idea
14	Final Project Presentation - Create a Marketing Plan for Waves For Water
15	Final Discussion

If you have any questions about how you are evaluated, please ask me immediately. I will be happy to explain to you in more detail what you can do to achieve a higher score.

I'm very involved outside of class with marketing and advertising. If you have any questions, I'm always happy to help! I look forward to seeing you in class.