How to Successfully Bring a Product or Service to Market Using Online Marketing (Online)

Presentation

Keywords:
Business English, Discussion, Presentation, Project, Speaking, Web Activities, Writing, Marketing

***完全オンライン/Fully Online***

This class is an active class. You will learn all the skills to bring a product or service to market using online marketing. The focus of the class will be doing actual real world marketing work of value. We will explore online marketing using YouTube, Google, and Facebook. Your writing and presentation skills will improve.

You will learn about the 4 P's of marketing.

You will share ideas and experiences with your classmates. We will use the following technology to help us with our writing and presentations: video and social networks.

***Please understand this class has a large amount of groupwork and you must come to class prepared. If you do not like groupwork and you do not have the time to prepare before class, this class is NOT a good match for you***

After completing this course, you will know the basics of real world online marketing. You will have improved your writing and presentation skills. You will know about many different skills needed to bring a product or service to market. You will also have shared ideas with your classmates using a variety of digital tools including video and social networks.

Attendance: 10%
Small Presentations/Writings: 30%
Midterm Project: 30%
Final Project: 30%

1	Class Introduction Charles' introduction Your introduction Introduction to the class Learn writing/presentation skills
2	Set Up The Technology We Will Use In Class Learn about market research Learn presentation skills
3	Kickstarter - Crowdfunding http://www.kickstarter.com Learn how to obtain the necessary capital you need for your product or service
4	YouTube - Video Advertising - 1rst Class Learn how to use Social Blade for YouTube market research Presentation
5	YouTube - Video Advertising - 2nd Class Learn how to use YouTube video advertising Presentation
6	YouTube - Video Advertising - 3rd Class Learn how to use YouTube video advertising Presentation Explain the midterm project
7	Preparation For The Midterm Project Review the key presentation skills
8	Midterm Project - Project presentation
9	Google Ads - 1rst Class Learn how to use Google Ads Learn how to write effective Google Ads
10	Google Ads - 2nd Class Learn how to use Google Ads Learn how to write effective Google Ads Presentation
11	Facebook Ads - 1rst Class Learn how to use Facebook Ads Learn how to write effective Facebook Ads
12	Facebook Ads - 2nd Class Learn how to use Facebook Ads Learn how to write effective Facebook Ads Presentation
13	Preparation For The Final Project Review the key presentation skills
14	Final Project - Project presentation
15	Final Discussion

If you have any questions about how you are evaluated, please ask me immediately. I will be happy to explain to you in more detail what you can do to achieve a higher score.

I'm very involved outside of the classroom with marketing and intellectual property. If you have any questions, I'm always happy to help! I look forward to seeing you in class.